The Power of Image (PoI)

This is a guest course of ICA USA, delivered by Elise & George Packard who bring with them over 35 years of experience in the field.

Who this course is for

It is suitable for all those who want to bring greater creativity and deeper insight to the groups they work with, including team leaders and managers within organisations, those working with partners and external stakeholders, youth and community workers, teachers and trainers, coaches and independent facilitators.

“For me this course was about how we look at ourselves and what we believe about ourselves, as well as what we can do to make people more comfortable and relaxed in a training environment”- Anne-Claire Edynbry, Education Partnerships Manager, Cantilever Partnership

"Everyone in my organisation should take this training every year, because of the way it inspires and revitalises" - Jude Greenwood, Director, Spring to Life

Questions this course answers

"Do complex organizational situations challenge your creativity? Are the groups or individuals with whom you work in crisis or unmotivated? Do you search for new ways to inspire group interaction?"

We cannot control the behaviour of others, but we can learn to create the environments, context, and processes to facilitate purposeful and creative productivity. One of ICA's greatest contributions to the field of organisational change is work related to shifting images.

Images or 'mental models' that we hold are the basis for choosing actions and making decisions as individuals and as organisations. The Power of Image introduces practical tools and methods for all those who use facilitation to assist or guide people’s learning or decision-making.

What you will gain

By the end of the course, you will

• have gained ways to motivate yourself and the groups or people with whom you work
• have gained ways to shape and shift images and mindsets to engage your clients and participants, and be able to apply what you know in your field to help people see new images of themselves
• be able to design processes for powerful and engaging sessions and meetings, and create environments to enable productive problem solving

The course covers ICA's theory of Image Shift – how our images shape our own facilitation practice; how our facilitation approach and design shapes groups' images; and how to design more powerful interventions using the ICA's Kaleidoscope Design™ approach. This integrates the use of story telling, singing and art to unleash the full potential of the groups we work with.

Learning style

The course presents theory and methods in a practical and participatory way. You will learn by doing – by doing exercises to enhance others’ learning, by creating presentation aids and visuals, and by working in small groups to create solutions for a situation relevant to you.

The course will reflect and validate your own personal learning journey, and will allow you to work through a process of shaping your own images for yourself.

What do participants say about this course?

90% of PoI participants rated this course 8/10 or higher.

Comments from participants’ end-of-course evaluations included:

• a powerful insight into image theory and its application to facilitation and training
• a packed-full, exciting course that shows what to do to make events, meetings & programmes more effective, dramatic and memorable
• it works on a number of levels, helping to connect personal & organisational
• stimulating, involving and value for money
• thoroughly enjoyable

Check our course dates or book now.